3 great webinar examples for 2025: Get inspired!

In today’s multifaceted digital landscape, webinars are widely regarded as powerful marketing tools, enabling companies to foster relationships with their target audience while providing them with useful content. However, due to the sheer abundance of different webinar options now available to viewers, many organizations struggle with creating consistently engaging and memorable presentations to keep past viewers interested while also attracting new ones. This is part of a series of articles about Webinar Platforms.

 

A great way to counteract this common problem is to stay up to date on current trends by analyzing recent webinar examples that have shown innovation and succeeded in creating positive experiences for their audiences.  Understanding the crucial elements underpinning these events allows organizers to craft webinars that captivate audiences and leave a lasting impression.

 

 

What is a webinar?

A webinar (combining “web” and “seminar”) is an online presentation that viewers can connect to from anywhere in the world.  Webinars can be used for a wide range of purposes but are primarily used for education and marketing. They can be conducted live, recorded, and made available on demand, or both.  In the case of live seminars, there is typically a degree of audience participation such as opportunities to ask questions or make comments.

 

The primary advantage of webinars is that they eliminate the need for people to gather in person, allowing webinar hosts to reach a much wider audience, many of whom would otherwise be unable to participate due to geographic limitations or other reasons.  This is why webinars have become a cost-effective way for organizations to increase their global reach, generate new leads, and effectively position their brand as an authority in their industry.

 

 

3 examples of successful webinars

Let’s look at three recent webinars that made a notable impact in their respective industries, each adopting distinct approaches.

 

We begin with a recent example from our team of skilled marketers:

 

Kaltura – Rock your next event with content, engagement, and data

In this webinar (register to access for free), Kaltura’s Senior Director of Marketing Content Hadar Livne and Creative Director Stacy Jakobovich delve into strategies for leveraging content and data, using their annual Virtually Live! 2023 event as a case study.  In discussing the importance of engaging the audience, they put the principle into practice with tools like polls, group chat, multimedia, and emoji reactions. Further, data from past events has shown that having more than one speaker leads to higher engagement, which is why Hadar and Stacy presented together.

 

Aside from the practical content and valuable insights shared in the video, we chose it as an example because it scores extremely well all along the webinar life cycle (the stages a successful webinar goes through from planning to post-event follow-up).  For instance, the webinar was hosted on Kaltura’s proprietary webinar platform which offers a convenient calendar invite function.  When a participant registers, they not only get a confirmation email but also a calendar invite with an “accept/tentative/decline” option. Even if the registrant does not interact with the invite, the webinar still shows as tentative in their calendar. This function has demonstrated higher attendance rates.

 

After the event, the webinar was automatically repurposed into a Video on Demand (VOD) recording hosted at the same URL as the live webinar. This resulted in ongoing data collection and performance analytics even after the conclusion of the live event, contributing to an increased return on investment (ROI) for the company.

 

Adobe – Create. Collaborate. Deliver: How to speed up your content creation

Adobe, the multinational software company known for its graphic design, video editing, and digital marketing programs (among many others), has been receiving a lot of positive attention for the webinar content it has been putting out recently. In “Create. Collaborate. Deliver”, the presenter offers detailed tips, tricks, and best practices for teams to streamline their content creation process.  This presents a compelling value proposition for anybody involved with developing digital assets, which happens to be Adobe’s target market segment.

 

The webinar is delivered confidently and clearly, making it apparent that the speaker is a well-prepared expert on the subject.  Adobe products are featured throughout the presentation.  This not only demonstrates how the various products integrate seamlessly but also provides constant branding as the icon for each program appears on the screen as it is being used.

 

Finally, captivating visuals are utilized for the demos while the speaker points out that the images are all made available through Adobe’s stock image software.  While there is not a lot of time reserved at the end for Q&A, the presenter does provide information on how to get in touch with Adobe and lets the live audience know that the company will follow up with each attendee individually.  The recording was then made available on demand where it continues to draw new viewers interested in receiving a tutorial on the topic.

 

Sephora – Sephora Events

Webinars are typically offered to the public at no cost, to convert viewers into customers.  Cosmetics retailer Sephora has disrupted this model with their highly successful series of live webinars which customers must use their loyalty points to attend.

The limited-attendance webinars featuring industry insiders focus on make-up trends and newly released products.  Following the event, participants are mailed samples of the products and can win other prizes.  Although some attendees have provided mixed feedback on online boards, expressing concerns about limited interaction with the presenters, Sephora has succeeded in creating an aura of exclusivity surrounding these events.  Customers are known to frequent the registration page waiting for registration to open and once it does, new webinars are quickly sold out.

 

 

How to plan your own successful webinar

Whether you’re planning your first webinar or looking for ways to reach a wider audience for an ongoing webinar series, it’s best to start by defining your objectives. It is important to first know what the webinar is intended to achieve in as specific terms as possible.  In other words, what broader business strategies is the webinar meant to advance and how will it advance them?  This goal should be in some way quantifiable, such as “generate X number of leads” or “increase sales by Y percent.”

 

Once you’ve established your goal, focus on identifying the specific audience you need to reach to achieve that goal. Pay close attention to the topic selection. Ensure that the chosen topic is closely aligned with your product or service so that it appeals to those viewers who are most likely to be converted into customers.  At the same time, the topic should suggest that valuable insights or effective solutions to common problems will be shared, providing important information that viewers will not want to miss. Choose speakers based on their expertise in the selected subject.

 

 

FAQ

What makes a webinar engaging for participants?

As discussed in Kaltura’s webinar, event analytics show that the key to making a webinar engaging is interactivity. This is most commonly achieved through Q&A sessions, live polls, and chats.  Live polls have additional benefits for the hosts since they can provide feedback and generate valuable market data. Meanwhile, live chat encourages active participation and offers a great opportunity for social interactions/networking.

 

Another major factor impacting engagement is the use of multimedia.  Incorporating appealing images, graphics, video, and sound into the webinar will help to hold your audience’s attention, but there needs to be a balance. Generally, any visuals or sound used should enhance the presentation rather than draw attention away from the speaker(s).

 

What are the best practices for webinar promotion?

Start promoting your webinar early. About 4-6 weeks ahead.  It takes time for information about upcoming webinars to spread.  The sooner people block the time out in their calendars, the lower the chances that a scheduling conflict will arise.

 

Create a dedicated microsite and matching registration page for each event. These pages need to contain all pertinent information about the webinar along with a compelling call to action to motivate visitors to register.  Once those are in place, work on developing an extensive email campaign that includes personalized email invitations, follow-ups, and reminders for those who registered.

 

 

Promote the webinar on your organization’s social media and arrange for speakers to promote it on their accounts as well. If the budget allows, consider targeted ads and influencer partnerships. For further insights on this topic, please see our previous post on promoting your webinar.

 

How can I follow up with webinar attendees effectively?

The best way to follow up with webinar participants is by sending a personalized email thanking them for joining.  The email could include a link to a recording of the webinar along with a follow-up survey asking for feedback.  The email could also provide some sort of reward such as a discount or free resources related to the event.  Lastly, there should be a clear call to action, such as scheduling a free demo, registering for the next webinar, or even simply connecting on social media and leaving a comment.

 

Ideally, the first webinar is the start of an ongoing relationship between the company and the attendee.  Try to maintain this connection by keeping the viewers informed about upcoming events and making sure they feel welcome to contact you with any questions they may have.

 

 

Meet Kaltura Webinars

Kaltura Webinars is a powerful online platform designed for companies to host any type of virtual event. It offers built-in tools to help make each webinar as effective and memorable as possible. From promoting the event with a branded landing page to integrated lead generation, every aspect can be conveniently handled from a single location. Additionally, Kaltura recently unveiled a new AI-powered assistant to aid in the rapid creation of agendas and other webinar content.

 

Regarding audience engagement, Kaltura provides a suite of options ranging from polls to live chats to emoji reactions and confetti, and more. All webinar plans include cloud recording and advanced analytics reports while full support packages are also available.

 

 

Final thoughts

Webinars are a great way for companies to engage with prospective customers and deliver valuable content. Yet due to the competitive nature of digital marketing, organizations are under constant pressure to create engaging new content for their online audiences. Staying informed about current trends in successful webinar examples is a strategic approach to counteracting this challenge. By observing other companies’ practices and tailoring them to their own needs, companies can consistently improve their content, drawing repeat viewers along with newcomers to their online channels.